Sagmeister in Idaho

So I've had some requests to put a bit on here on the Sagmeister road trip I took a week or so ago...He spoke up at the U of I and it was really everything I could have hoped for. He has a pretty amazing humility when he talks and lets you interrupt him to ask questions (in a crowd of 200).

His primary focus was on having a message to your design which is an interesting way to go about design since generally we're trying to sell something. His new book is focused on trying to say something important with the tools he knows how to use. He also teaches a class in New York where they have 3 projects: help a small (5) group of people via design, help a larger (500) group of people you've heard about, and help everyone. Seems like an interesting semester. He's also launched a new site: thingsihavelearnedinmylife. Anyone can upload work onto it and so far, most of it is imitative of Sagmeister and the sayings are a tad bit cheesy, but it's a really cool way to share work that's personal. Anyway, I got the book and it's pretty sweet...the trip was completely worth it.